Outsourcing is nothing new, actually we outsource everyday by getting people to do things for us that we don’t want to do ourselves. Consider for a minute your job, the work that you do, what do you think is happening there? Someone further up the chain had an idea and now employs people to do the job. They tell everyone that they have company and employees but the reality is that they have “outsourced” the function to someone else.
Small businesses are the same. We want to provide lots of services NOT because we want to look big but because we want to offer our clients more services. Consider resellers who sell software, hardware, train companies, airlines and even utility companies, all these outsource.